Why have a website?

To understand the benefits a web site can bring it is useful to compare alternative marketing methods.

If you wish to market your business, you are likely to need brochures and/or advertisements.

Professional brochures and adverts are not cheap, they have a limited life and cost as much again if you want to change them! You have to find your customers and there is the cost of distribution.

A web site is likely to have similar start-up costs, thereafter it has many advantages. A well designed web site does not have a finite life, simple changes can be accommodated for minimal cost and are immediate. Most important potential customers find your web site, you don't have to find them!

key benefits

a good website creates a professional image
providing it does well at search engines (choose your website designer carefully!) you can reach a fast growing global market.
a website acts as a 24/365 shop window to your products and services. While you sleep it is still working.
a well implemented design can bring operational efficiency
refer people to your website rather than send out literature, saving on stationary, time and postage.
it is cheap and easy to update compared to other marketing methods
it provides very cost effective marketing
providing it does well at search engines, genuine customers will find you, you don't have to bother finding them!

Navigation Menu for text only pages

To visit a graphical version of this page, follow this link graphical version of why have a website? page (access key y).

Accessibility

We want this website to be accessible to everyone. Every page in the site is available in a styled version and a text only version. We have also implemented alternative text for all images and access keys for navigation between the main pages. To navigate from any "styled" page to a text page the access key is "x", to navigate from any text page to the styled equivalent the access key is "y"