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the benefits of having a website

Why have a website?

To understand the benefits a web site can bring it is useful to compare alternative marketing methods.

If you wish to market your business, you are likely to need brochures and/or advertisements.

Professional brochures and adverts are not cheap, they have a limited life and cost as much again if you want to change them! You have to find your customers and there is the cost of distribution.

A web site is likely to have similar start-up costs, thereafter it has many advantages. A well designed web site does not have a finite life, simple changes can be accommodated for minimal cost and are immediate. Most important potential customers find your web site, you don't have to find them!

key benefits

  • a good website creates a professional image
  • providing it does well at search engines (choose your website designer carefully!) you can reach a fast growing global market.
  • a website acts as a 24/365 shop window to your products and services. While you sleep it is still working.
  • a well implemented design can bring operational efficiency
  • refer people to your website rather than send out literature, saving on stationary, time and postage.
  • it is cheap and easy to update compared to other marketing methods
  • it provides very cost effective marketing
  • providing it does well at search engines, genuine customers will find you, you don't have to bother finding them!

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